Friday, January 8, 2010

Step 3 in raising money by running a race- This might surprise you

You've signed up for your race and found your training partner. Maybe you've started training a bit (quick bit of advice - do follow the training plan that the race gives out. Most races do. I really think that I didn't get injured/burnt out because I followed the Chicago Marathon's Training Beginner training guide to a T. Also, they usually do a nice job with making it doable while still having a life.)

Anyway, you're ready to start fundraising. But before you begin asking, follow our Step 3 and people will be MUCH more receptive to your asking:

3. Don't startle people with asking for money. Nick and I sent out letters to friends and family explaining what Cabrini Connections is and why they should donate in late-August/early-September, just a little over a month before the race. However, we had been telling people for at least six months that we were running the marathon and why we were running for Cabrini Connections, Tutor/Mentor Connection. Just drop it into casual conversation. Trust me, it's not awkward, if you don't ask right then and there. But if you talk about it initially as an abstract idea, potential donors will begin the thought process of "Oh hey, Joe's running the marathon for charity. He looks like he's training pretty seriously. I should donate to his efforts." When you do ask, they'll be more likely to give.

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